Building The Analytics Team At Wish

This article details Wish's journey in building and scaling their analytics team from the ground up, focusing on the technical and organizational challenges of supporting data needs at massive scale. The piece covers practical strategies for structuring analytics teams, implementing scalable data infrastructure, and fostering a data-driven culture across engineering and product teams. Engineering leaders will gain insights into balancing centralized data platform capabilities with distributed analytics needs, managing data quality at scale, and building systems that can handle billions of events while maintaining query performance.