Being good isn't enough

Overview
The author argues that technical leaders and engineers cannot rely solely on competence to progress. Good performance is expected, so differentiation comes from strategic actions such as building networks, showcasing impact, and shaping narratives within an organization.

Key Takeaways

• Competence is a baseline; visibility and influence drive advancement.
• Develop a personal narrative that aligns with business goals.
• Seek mentorship and sponsorship beyond your immediate team.
• Communicate outcomes, not just activities.
• Continuously expand your skill set to include leadership and strategic thinking.

Who Would Benefit

• Software engineers aiming for senior or lead roles.
• Engineering managers looking to move to director or VP levels.
• Technical leads seeking greater impact.
• Anyone in tech wanting to accelerate their career.

Frameworks and Methodologies

• Personal branding framework for engineers.
• Influence mapping to identify key stakeholders.
• Continuous feedback loops for growth.