Spotify's proven strategies for successful large-scale technology migrations using carrots, not sticks
Learn how Spotify manages tech migrations at scale through their innovative 'carrots, not sticks' approach. This article reveals their three-pillar strategy: ruthless prioritization using company-wide migration maps, product-ifying migrations with dedicated PMs and gamification through their Backstage platform, and aggressive automation targeting 99% hands-off upgrades. The framework addresses common challenges like technology fragmentation and migration fatigue while preserving engineering autonomy. Particularly valuable for leaders managing distributed teams, it demonstrates how to drive migrations to 100% completion through trust-building, clear communication of benefits, and targeted support for different team segments. Essential reading for anyone leading platform modernization efforts.
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