Simon Sinek: Purpose should be prioritized over metrics

In this thought-provoking video, Simon Sinek argues that engineering leaders should prioritize organizational purpose and meaning over pure metrics-driven management, demonstrating how purpose-driven leadership creates more engaged teams and sustainable results. Sinek explores how focusing exclusively on numbers can lead to short-term thinking and employee disengagement, while leaders who communicate a clear 'why' inspire their teams to achieve both meaningful impact and strong performance. Engineering managers will gain insights into balancing quantitative goals with qualitative leadership approaches that build lasting organizational culture and motivation.