Do not start by changing the culture to drive the improvements, follow it first

Aleix Morgadas' pragmatic approach to organizational change: don't try to change culture directly. Instead: 1) Understand current culture by examining how decisions are made, autonomy levels, communication styles, and decision processes. 2) 'Follow the culture' by working within existing frameworks to achieve goals rather than trying to dramatically reshape immediately. 3) Make incremental changes compatible with current norms - aim for 'the adjacent possible,' small shifts that gradually influence culture. 4) Focus on achieving business objectives first, building trust and demonstrating effectiveness of new approaches. Key insight: 'Cultural change takes time, requires constant leadership support, and a lot of patience.' By working within existing culture and showing successful results, you more effectively drive long-term transformation. The approach recognizes that culture is deeply embedded and resistant to direct assault but responsive to gradual evolution through demonstrated success.