A Primer on Strategy Choice Chartering

Overview This Medium article by Roger Martin explains the concept of Strategy Choice Chartering, a structured approach to making strategic decisions. It provides three practical examples to illustrate how the method can be applied in real-world contexts.

Key Takeaways

• Strategy Choice Chartering helps clarify strategic options and align decisions with organizational goals.
• The three examples demonstrate how to map choices, assess trade-offs, and choose a preferred path.
• Applying the chartering process can improve decision quality and stakeholder buy-in.

Who Would Benefit

• Technical leaders and engineering managers seeking a systematic decision-making framework.
• Product managers and strategy teams looking for practical tools.
• Anyone interested in strategic planning and execution.

Frameworks and Methodologies

• Strategy Choice Chartering
• Decision-making frameworks (e.g., playing-to-win)
• Practical example-driven learning