Learn the neuroscience and techniques behind compelling storytelling that makes your presentations memorable and persuasive
Julian Shapiro's deep dive into the art and science of spoken storytelling for business presentations and leadership communication. Explores why stories engage the brain 22 times more effectively than facts alone, the universal story structures that resonate across cultures (hero's journey, three-act structure), and practical techniques for crafting stories that stick. Covers finding stories in everyday work experiences, using sensory details to create immersion, building tension and resolution, and matching story types to business objectives. Includes exercises for developing your story bank and frameworks for integrating stories into data-heavy presentations.
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