What is a Product Brief? | Definition, Template, and Overview

Overview
A product brief is a concise, single-page document that captures the essential details of a product idea, its goals, target users, and success criteria. It helps product teams align on vision, scope, and priorities before extensive development begins.

Key Takeaways

• Clarifies the problem statement and target audience.
• Defines measurable success metrics and outcomes.
• Outlines core features, timeline, and resources needed.
• Aligns stakeholders around a shared vision.
• Serves as a living reference throughout the product lifecycle.

Who Would Benefit

• Product managers and owners.
• Technical leads and engineering managers.
• UX designers and researchers.
• Executives and founders making strategic decisions.
• Cross-functional teams needing clear product direction.

Frameworks and Methodologies

• Lean Canvas
• PRD (Product Requirements Document) format
• Opportunity Solution Tree
• Agile product discovery