How do good product metrics look like in 2025

Overview An article by Leah Tharin that examines the characteristics of strong product metrics in 2025, focusing on the classic AARRR framework (Acquisition, Activation, Retention, Referral, Revenue) and how leaders can apply them to drive growth and user value.

Key Takeaways

• Good metrics are tied directly to business outcomes and are actionable for teams.
• Emphasize the four core pillars of acquisition, activation, retention, and revenue when defining success.
• Use leading indicators to anticipate future performance rather than only lagging data.
• Combine quantitative data with qualitative insights for a holistic view.
• Align metrics with the product's North Star and team OKRs.

Who Would Benefit

• Product managers looking to refine their metric strategy.
• Engineering managers and technical leaders responsible for delivering product outcomes.
• Technical founders and startup teams shaping their growth engines.
• Data analysts supporting product decisions.

Frameworks and Methodologies

• AARRR (Acquisition, Activation, Retention, Referral, Revenue)
• North Star metric framework
• Objectives and Key Results (OKRs) for product teams