With Goals, FAST Beats SMART

MIT Sloan Management Review article challenging the traditional SMART goals framework. Research from MIT and London Business School shows that FAST goals (Frequently discussed, Ambitious, Specific, and Transparent) drive better performance than SMART goals. The article presents data showing that goals discussed frequently are 40% more likely to be achieved, ambitious goals increase output by 44%, and transparent goals improve cross-team collaboration by 35%. Based on a decade of research across hundreds of organizations, demonstrating how continuous goal conversations trump annual goal-setting cycles.