Map the customer journey to identify improvement opportunities
Create a detailed customer journey map to understand user experience and identify pain points. This activity helps you prioritize improvements that matter most to customers.
Create a detailed customer journey map to understand user experience and identify pain points. This activity helps you prioritize improvements that matter most to customers.
Map customer journey:
1. Define customer personas 2. Map journey stages and touchpoints 3. Document emotions at each stage 4. Identify pain points and opportunities 5. Prioritize improvements
Define target customer profiles
Map stages and touchpoints
Find improvement areas
Visual customer journey map with pain points and prioritized improvement backlog
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