Principles trump processes

Understand why focusing on fundamental principles rather than surface-level processes determines long-term success and adaptability in any field. This insightful article argues that while tools and processes churn rapidly, principles provide the enduring foundation for thriving careers. Through compelling examples from photography (where understanding lighting and composition matters more than camera equipment) to technology (where blindly adopting microservices without understanding system design principles leads to failure), the article demonstrates how principle-based thinking enables deeper understanding and innovation. Learn why professionals who chase trendy processes—like copying Steve Jobs' turtlenecks without understanding his strategic thinking, or implementing project management tools without grasping core management principles—ultimately fade away. The piece emphasizes challenging existing beliefs, understanding fundamental tenets of your field, and prioritizing deep learning over superficial imitation. Drawing from the David Ogilvy anecdote about creative problem-solving with limited resources, it shows how principle-based knowledge enables adaptability across changing contexts and sustainable professional growth. Essential reading for leaders who want to build lasting expertise rather than chase fleeting methodologies.