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Activity

Stakeholder mapping exercise

Identify and analyze key stakeholders for your current project

Map out your project stakeholders to understand their interests, influence, and communication needs. This exercise helps you develop targeted engagement strategies for project success.

30 minutes
analysis

Overview

Map out your project stakeholders to understand their interests, influence, and communication needs. This exercise helps you develop targeted engagement strategies for project success.

Learning objectives

  • Identify all relevant stakeholders
  • Assess influence and interest levels
  • Develop communication strategies

Instructions

Complete a comprehensive stakeholder analysis:

1. List all stakeholders for your current project 2. Plot them on the influence/interest matrix 3. Identify their key concerns and motivations 4. Define communication approach for each quadrant 5. Create an engagement plan

Steps

1

Identify stakeholders

10 minutes

List all people impacted by or influencing your project

2

Map influence/interest

10 minutes

Plot stakeholders on the 2x2 matrix

3

Define strategies

10 minutes

Create targeted engagement approaches

Pro tips

  • Don't forget indirect stakeholders
  • Consider both supporters and skeptics
  • Update your map regularly

Example outcome

A completed stakeholder matrix with 8-10 stakeholders mapped and specific engagement strategies defined

Explore more resources

Check out the full stdlib collection for more frameworks, templates, and guides to accelerate your technical leadership journey.