How to Create, Structure, Design, Prepare and Hold a Great Presentation

Information Architects presents a comprehensive framework for presentations based on the Five Canons of Rhetoric. The approach emphasizes that if 'you can't write your message in a sentence, you can't say it in an hour,' focusing on idea clarity over visual design. The structure follows classical rhetoric: Inventio (craft compelling stories with emotional connection), Dispositio (one idea per slide with clear three-part structure), Elocutio (simple language, meaningful visuals, minimalist charts), Memoria (practice at least three times until material is internalized), and Pronuntiatio (paced delivery, finishing on time, conveying only essential points). Engineering leaders will learn that effective presentations require being 'the person who is most informed' through thorough preparation, using repetition for impact, avoiding text walls and excessive bullet points, and enjoying the opportunity to share knowledge. The framework transforms presentations from information dumps into memorable experiences through simplicity and preparation.