Leading and Lagging Indicators: How to measure Product OKRs

This comprehensive guide explains how to use leading and lagging indicators to measure product OKRs effectively. Leading indicators are predictive metrics that signal future performance (like user engagement predicting revenue), while lagging indicators measure past results (like quarterly revenue). Engineering leaders will learn how to balance both types of indicators in their OKR framework, using leading indicators for early course correction and lagging indicators for validating success, creating a more complete and actionable measurement system.