Going on the Offensive with Creative Strategy

Overview
Roger Martin shares observations from his recent talk at Nudgestock 2025, outlining how a proactive, offensive creative strategy can help organizations outpace competitors.

Key Takeaways

• An offensive mindset encourages teams to generate bold ideas rather than reacting defensively.
• Storytelling and narrative framing are critical tools for influencing stakeholders.
• Applying the "Playing to Win" principles can align creative efforts with business objectives.

Who Would Benefit

• Technical leaders and engineering managers seeking to foster innovation.
• Product and design leaders looking for strategic creativity frameworks.
• Anyone interested in applying strategic thinking to technology teams.

Frameworks and Methodologies

• Playing to Win (strategy framework by Roger Martin).