The Missing Guide to Product Strategy

Product strategy is often the most misunderstood tool in a product leader's toolbox. Teams without a clear strategy flail, waste motion, and chase noise, while those with a solid strategy move with purpose, can say no more often, and make smarter bets. The guide argues that the lack of a coherent strategy is not a death sentence, but having one is a competitive advantage that turns vague intent into decisive action.

The guide is aimed at companies that have one or more established products and need clearer direction, especially at scale where multiple teams and product lines intersect. It balances deep thinking with structure, offering prompts, questions, and patterns plus practical templates. It doesn't write the strategy for you, but it equips seasoned CPOs, pioneering PMs, or new product leaders with the mental models and artifacts needed to craft it.

When product organisations adopt a clear strategy they accelerate decision-making, align cross-functional work, and avoid wasted effort. Leaders can prioritize initiatives that truly move the business forward and intentionally eliminate work that doesn't fit the strategic horizon. This focus is critical for scaling teams, maintaining alignment across functions, and making better trade-offs in fast-moving markets.