Product Brief Template

A product brief is a living document that captures the core product strategy, goals, and timeline in a concise format. By putting all critical information-scope, audience, pricing, and key questions-in one place, it gives every stakeholder a single source of truth and prevents wasted meetings.

Product managers draft the brief during the planning phase to communicate the problem, solution, and desired outcomes to designers, engineers, marketers, and sales. The brief is not a detailed business case; instead it surfaces the essential decisions early so teams can align quickly and iterate without costly rework.

The guide walks through seven practical steps: identify the problem, define requirements, add market context, list open questions, sketch a rough timeline, assign a provisional name, and share for feedback. Each step is tied to real-world actions, such as using user stories to describe features or conducting competitor analysis to clarify differentiation.

A ready-to-use template keeps the document under three pages, uses questions and visual aids to stay digestible, and is treated as a living artifact that evolves as the product matures. Pairing the brief with Asana's work management tools lets teams keep it accessible and update it collaboratively throughout development.