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Product hypothesis design

Create testable hypotheses for product decisions

Learn to frame product decisions as testable hypotheses. This scientific approach helps you make data-driven decisions and reduce the risk of building the wrong thing.

45 minutes
creation

Overview

Learn to frame product decisions as testable hypotheses. This scientific approach helps you make data-driven decisions and reduce the risk of building the wrong thing.

Learning objectives

  • Frame assumptions as hypotheses
  • Design validation experiments
  • Define success metrics

Instructions

Design product hypotheses:

1. Identify key product assumptions 2. Convert to hypothesis format 3. Design validation experiments 4. Define success/failure criteria 5. Plan measurement approach

Steps

1

Assumption mapping

15 minutes

List product assumptions to test

2

Hypothesis crafting

15 minutes

Convert to testable statements

3

Experiment design

15 minutes

Plan validation approach

Pro tips

  • •Make hypotheses specific and measurable
  • •Start with riskiest assumptions
  • •Keep experiments small and fast

Example outcome

3 product hypotheses with experiment designs and success criteria defined

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