Will Larson on extracting actionable insights from cultural surveys: segment data, identify patterns, focus on fixable problems
Will Larson's guide to effectively using cultural survey data to drive organizational improvements. Key principles: segment data by team, tenure, role, and demographics to identify localized issues rather than treating organization as monolithic. Look for patterns and outliers - both very positive and very negative responses contain valuable information. Focus on fixable problems rather than trying to address everything at once. Communicate what you're hearing and what you're doing about it - closing the feedback loop is critical. Track trends over time rather than obsessing over absolute scores. Use qualitative comments to understand the 'why' behind quantitative scores. Be transparent about what you can and cannot change. The article emphasizes that survey data is only valuable if it drives action - collecting feedback without responding erodes trust. Success requires treating surveys as the beginning of a conversation, not the end.
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