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Drive: The Surprising Truth About What Motivates Us

Dan Pink's animated explanation of intrinsic motivation

This RSA Animate video summarizes Daniel Pink's research on motivation, showing that for knowledge work, traditional carrot-and-stick approaches don't work. Instead, people are motivated by autonomy (self-direction), mastery (getting better at something that matters), and purpose (being part of something bigger). Essential viewing for understanding how to motivate engineering teams.

Source: youtube.com
Duration: 10 min
#motivation#autonomy#mastery#purpose#psychology

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