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Activity

Competitive analysis framework

Analyze competitors to inform product and technical strategy

Conduct systematic competitive analysis to inform strategic decisions. This activity helps you understand market positioning and identify opportunities.

50 minutes
analysis

Overview

Conduct systematic competitive analysis to inform strategic decisions. This activity helps you understand market positioning and identify opportunities.

Learning objectives

  • Map competitive landscape
  • Identify differentiators
  • Find market opportunities

Instructions

Analyze competition:

1. Identify key competitors 2. Map feature comparisons 3. Analyze technical approaches 4. Identify gaps and opportunities 5. Define positioning strategy

Steps

1

Competitor mapping

20 minutes

Identify and categorize competitors

2

Comparison analysis

20 minutes

Compare features and approaches

3

Strategy formulation

10 minutes

Define differentiation

Pro tips

  • Look beyond direct competitors
  • Consider technical moats
  • Focus on customer needs

Example outcome

Competitive analysis matrix with positioning strategy

Explore more resources

Check out the full stdlib collection for more frameworks, templates, and guides to accelerate your technical leadership journey.