Storytelling

Storytelling isn't a soft skill for tech leaders; it's a tactical tool. Michael Lopp's keynote shows how a well-crafted story can motivate a team, frame feedback, and keep momentum during fast-moving projects. The same principle runs through Lee-Jon's deep-dive session, where he demonstrates how to turn strategic vision into a story that anyone on the engineering org can repeat and act on.

Sarah Persov flips the script on code-centric thinking, arguing that without a narrative the work disappears. She walks through how documentation, vulnerability, and narrative combine to make technical decisions visible and actionable for non-engineers. Corey Latislaw adds a practical layer, sharing how testing talk ideas and reframing nerves as excitement turns public speaking into another storytelling channel that amplifies influence.

The newsletter stitches these videos together as a preview of the larger Campus library, where members can dive deeper into each talk. The core insight is that every leadership moment-whether a product review, a culture-shift discussion, or a public talk-benefits from a clear, repeatable story. By treating narrative as a repeatable process, CTOs can drive alignment, reduce misunderstandings, and build a culture where the story of the work is as important as the code itself.