Drive: The Surprising Truth About What Motivates Us

Overview
Drive examines the latest research on what truly motivates people, challenging traditional reward-based models and introducing a new framework based on autonomy, mastery, and purpose.

Key Takeaways

• External rewards and punishments are often ineffective for complex, creative tasks.
• Autonomy, the desire to direct our own lives, fuels engagement and innovation.
• Mastery, the urge to improve and excel, drives continuous learning.
• Purpose, the sense that what we do matters, sustains long-term commitment.

Who Would Benefit

• Engineering managers seeking to inspire high-performing teams.
• Technical leaders looking to improve employee engagement.
• Product owners wanting to foster creativity and ownership.
• Anyone interested in evidence-based approaches to motivation.

Frameworks and Methodologies

• The Autonomy-Mastery-Purpose (AMP) model for designing motivating work environments.