Six critical questions every organization must answer

Patrick Lencioni's framework of six critical questions every organization must answer for clarity and alignment. 1) Why do we exist? (core purpose beyond making money), 2) How do we behave? (core values that guide decisions and actions), 3) What do we do? (business definition in simplest terms), 4) How do we succeed? (strategic differentiators and success factors), 5) What is most important right now? (rallying cry or thematic goal for next 3-12 months), 6) Who must do what? (clear roles and responsibilities). Lencioni argues that organizational dysfunction often stems from lack of clarity around these fundamental questions. Leaders assume everyone knows the answers, but misalignment on these basics creates confusion, conflict, and wasted effort. The framework requires leadership teams to debate, decide, and constantly communicate answers throughout the organization. Success comes from clarity and repetition, not complexity.