Growth teams wrestle with moving targets, org charts that work against you, and data that lies, and this article spells out 11 hard truths nobody says out loud.
Growth teams operate in a chaotic environment where success metrics shift faster than a sprint. The article opens by calling out moving targets that make any roadmap feel provisional, forcing leaders to constantly re-prioritize and defend shifting deadlines.
It then digs into how org charts can actively sabotage growth work. Cross-functional alignment is often an illusion; reporting lines pull people in opposite directions, and decision-making stalls because no one owns the end-to-end outcome. The piece shows how leaders can cut through that noise by establishing clear ownership and transparent communication channels.
Finally, the author confronts the myth of perfect data. In growth experiments, dashboards can lie, sample sizes are mis-interpreted, and vanity metrics cloud real impact. By exposing these hard truths, the article gives technical leaders concrete lenses to spot false signals early, adjust experiments, and keep teams focused on genuine, measurable growth.
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