Here is how I approach starting a new job

The first priority is to protect what already works. By identifying revenue-driving activities on day one and making sure they aren't disrupted, you learn the business while keeping momentum. At Lovable the author hired a dedicated owner for influencer marketing, a channel that was already delivering growth but had no clear responsibility.

From day two to day thirty the focus shifts to quick wins that have at least an 80% chance of delivering impact. The playbook leverages copy-paste tactics from past roles, fresh-eye product walks, and constant solicitation of team ideas. In practice this meant optimizing home, pricing and dashboard pages, launching a referral program inspired by Dropbox, adding SEO alongside SEM, and introducing annual plans with rollovers to improve retention.

Approaching the thirty-day mark the tempo changes to bigger bets that could move the needle dramatically. The author stresses shopping ideas around, stress-testing them, and only acting when confidence is high. Making collaboration free in Lovable's product unlocked a ten-fold increase in invites, while broader strategic bets included building a founder ecosystem, expanding community programs, and targeting new user segments.

Parallel to product work, operational improvements raise the organization's effectiveness: a release-tiering system aligns marketing effort with launch impact, a use-case map clarifies the ideal customer profile, and a pricing-and-packaging source of truth eliminates drift. The piece also warns interim leaders to avoid overpromising, misaligned shipping, and fixing things that aren't broken, emphasizing scoped, high-impact work.