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Customer behavior analytics

Analyze user behavior data to inform product and technical decisions

Deep dive into customer usage patterns and behaviors to identify opportunities for product improvements and technical optimizations.

85 minutes
analysis

Overview

Deep dive into customer usage patterns and behaviors to identify opportunities for product improvements and technical optimizations.

Learning objectives

  • Set up user behavior tracking
  • Identify usage patterns and segments
  • Correlate behavior with technical metrics
  • Generate actionable insights

Instructions

Analyze customer behavior to drive product and technical improvements.

Steps

1

Define journeys

20 minutes

Define key user journeys

2

Implement tracking

25 minutes

Implement behavior tracking

3

Analyze patterns

20 minutes

Analyze usage patterns

4

Identify opportunities

15 minutes

Identify improvement opportunities

5

Create plan

5 minutes

Create action plan

Pro tips

  • •Respect user privacy
  • •Focus on aggregate patterns
  • •Combine quantitative and qualitative data
  • •Share insights across teams

Example outcome

Deep insights into user behavior that drive a 25% improvement in key product metrics and inform technical architecture decisions.

Explore more resources

Check out the full stdlib collection for more frameworks, templates, and guides to accelerate your technical leadership journey.