Strategic framework for adapting agile methodology to enterprise B2B startups with dual-track roadmapping
This First Round article advocates for product managers to adapt their approach when developing enterprise software by maintaining both a long-term strategic vision (18-24 month 'vision roadmap') and a short-term tactical roadmap (1-3 months). The key insight is recognizing that in B2B sales, the buyer (often an executive) differs from the end user, requiring careful consideration of market dynamics alongside user experience. Engineering leaders will learn to be 'strategically directional while remaining tactically flexible,' following Eisenhower's principle that 'Plans are useless, but planning is indispensable.'
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